Why Companies Should Match Marketing Technology and Marketing Processes

• Even with all the technological advances, a Gatner survey shows companies are using only about 42% of their Marketing Technology platforms. This percentage has been decreasing over the years. This means leaving money on the table.
  

• Another Gartner survey with Marketing Leaders shows that 61% of marketers have encountered a technology and/or process change in the past 12 months
  

• Lack of alignment between Marketing Technology and Marketing processes (and focus on top-of-funnel activities only), contribute to decrease in Martech platforms and growing marketers frustations
  

My Experimental Marketer Framework ™ helps companies and marketers

make the most out of their marketing technology stack

Keynote

Speaches

Whether you're seeking to streamline processes, eliminate pain points, or drive transformative change, my keynotes provide the insights and actionable guidance to make it happen. From leveraging your existing martech to fostering seamless collaboration across teams, I'll share battle-tested approaches that deliver measurable results.

On-Demand

Licensed Programs

Our on-demand courses are designed to deliver tangible, lasting results. Whether you require a deep dive what your martech can do, a comprehensive curriculum to develop customer data expertise, or a transformative program to future-proof your marketing skillsets - we have a solution that fits your unique needs.

Workshops

& Training

Elevate your marketing prowess with our renowned Experimental Marketer Framework™. Our dynamic, workshop-style presentations, blend thought-provoking insights, hands-on exercises, and collaborative discussion to ignite your team's experimental mindset.

Consulting

& Coaching

Invest in your Customer Data and Marketing Technology leaders today. Partner with us to design a coaching program that will catapult your star players to new levels of performance and leadership excellence.

Testimonials

"Creative and innovative marketing and leader"

"Willing to go the extra mile and fantastic team player

"She was so helpful and supportive"

Ana is an extremely creative and innovative marketing and leader, who’s also best in collaborating with several business and technical teams. She was a great liaison between my team of (data analysts, scientists and engineers) and the business leadership team as well as external vendors.

Hugo Contreras, Data and

Analytics Leader

Ana is very talented and is able to undertand strategic objectives and apply them to create very high quality work. She is always willing to go the extra mile and is a fantastic team player.

Javier Cedillo Espin, Founder, CEO, Board Memember

Working with Ana was a pleasure for me, because she was so helpful and supportive. She always give the most updated digital information from regional team, so that country team can execute the plan & tasks better and faster at country level.

Steffi Melati Achlam,

Experienced Category Manager

Your Team & Stakeholders Will Learn:

How to match current Marketing technology stack to entire buying funnel and customer experience, improving overall marketing process and realizing ROI.

How to develop frameworks for on-going Marketing technology training and enablement, increasing martech utilization consistently overtime.

Remove redundancy and overlap in Marketing Technology stack to save company's budget and time.

The 7 E’s of the Experimental Marketer Framework:

1) Establish control of technologies

2) Exploit all digital tools

3) Experiment iteratively

4) Enhance systems continuously

5) Embrace strong opinions lightly held

6) Everything is Measured

7) Evangelize your work

Frequently Asked Questions:

How Can I know More About Making the Most Out of Marketing Technology?

This page gives you al overall idea of our proprietary programs, but we’re quite adept at tailoring any and all of our programs for your specific needs. We can provide custom programs, keynotes, workshops, seminars, ongoing training, “train the trainer”, licensing, onsite/offsite, virtual training, and much more. The best way to get started is to

Book a Strategic Call

CAN WE TAPE AND REPLAY THE PRESENTATIONS AND WORKSHOPS?

What is the Cost of the Program?

The price varies on your needs: what programs we’re doing, when, where, etc.

The Strategic Call gives us an opportunity to best understand your needs to developed a customized proposal.

We’ll do it for you! We can license the content of our engagement for future ongoing use. This is especially advantageous for companies with many divisions and offices.

WHY DO WE EVEN NEED THIS? WE ALREADY HAVE A BUNCH OF COOL MARKETING TECHNOLOGY IN PLACE?

Unfortunately, a lot of the marketing technology stack already inside companies is being underutilized, while marketers and technical employees feel overwhelmed trying to catch-up to the latest trends. By ensuring these teams are aligned around processes that fit inside the company and make the most out of its marketing technology, companies can be more strategic

and proactive, instead of reactive when it comes to new platforms and trends.

Ana Mourão Speaker Bio

“We are surrounded by data, but starved for insights"

Ana Mourão is an innovative digital marketing leader and the creator of the Experimental Marketer Framework™.

With over 15 years of experience at companies like Stanley Black & Decker, 3M and Charles Schwab, Ana has developed a ​passion for leveraging marketing technology to drive customer-centric improvements while fostering organizational agility.

The Experimental Marketer is a pragmatic framework that includes "The 7 Es" that empowers marketers to take ownership of ​marketing technologies, foster continuous experimentation, and enhance systems for constant evolution. Her approach ​advocates for data informed discussions, meaningful metrics, and effective objective alignment across teams.

As a speaker, Ana shares real-world case studies and actionable advice for marketers and companies looking to navigate the ​ever-changing landscape of marketing technology. Her engaging sessions equip attendees with the mindset and tools to ​exploit marketing technology capabilities, iteratively experiment, while also engineering fulfilling careers in this dynamic ​digital era.

Ana's unique blend of marketing expertise, technological insights, and a growth mindset makes her a sought-after voice in the ​industry. When she's not speaking or writing, you can find her mentoring aspiring marketers and actively contributing to ​various marketing communities.

How to Get Started?

1. Book a Strategy Call

We can go over you company's issues and questions

4. Confirm Details

Before first deliverable, over email

2. Get a Customized Proposal

We will send a customized proposal within 24-36 hours

after the call

5. Check Points

Periodical adjustments and check points

3. Kick-Off Call

To confirm deliverables and timeframes

6. Wrap-Up & Feedback

Wrap-up project and define next steps

To see more of my work, visit my socials:

Phone

(786) 547 3044

Email

ana@anamourao.ai